
In a survey carried out by Eilers & Krejcik Gaming (EKG), DraftKings emerged as the top-rated mobile application for online sports betting (OSB) once more.
The research company has recently published its OSB app rankings for the first half of 2025, with DraftKings securing the number one position for the second consecutive report. EKG highlights that DraftKings not only achieved that goal, but it also managed to slightly widen its lead over competitor FanDuel. FanDuel, a subsidiary of Flutter Entertainment, and DraftKings dominate the online sports betting market in the US.
"The app delivers an exceptional UX, deep markets, and a comprehensive feature set. The only real nitpicking from testers was occasionally glitchy live streaming and holes in cash-out availability,” said EKG with regards to the DraftKings app.
Achieving a high score in the EKG survey benefits operators, as numerous polls and studies reveal that bettors value user-friendliness and technology when choosing sportsbook apps and determining whether to continue using those offerings.
A Caesars Revelation
Caesars Sportsbook from Caesars Entertainment lags behind FanDuel, DraftKings, and BetMGM in market share, yet it is increasing its share in iGaming and advancing in technology for sports betting.
“Caesars Sportsbook has achieved its highest-ever rank in our OSB report, landing in 5th place,” adds EKG. “Its attractive, functional UX and intuitive Betting Interface—now with improved market depth—had long hovered just outside the top five and has finally broken through.”
The enhancement in the EKG survey occurs as Caesars Digital experiences rising profitability, and the company's future is a popular topic among analysts, investors, and management, who feel the online segment's advancements are not sufficiently represented in the stock value.
Discussions have arisen regarding a possible spin-off of Caesars Digital, and management has indicated it is willing to explore options for that segment if it can create value for shareholders.
Enhancing, Requires Enhancement
Among other operators rising in the EKG survey, Fanatics keeps making an impression. It maintained the third position in the first half of the 2025 poll after securing it in the second half of the 2024 edition. That came after achieving sixth place in the initial half of last year.
The research company highlights that Fanatics, a newer player in the US OSB market, follows closely behind the DraftKings and FanDuel apps by narrow margins and poses a legitimate challenge to rise to the leading position in upcoming surveys. On the opposite side of the ledge, EKG mentioned that BetMGM needs improvement.
“BetMGM has long struggled with speed, but beneath those issues lies a strong OSB app. Addressing load times and lag would significantly elevate the experience, as slow responsiveness often makes a meaningful impact on testers’ perception of the overall product,” according to the research firm. “With better speed—and a slightly improved feature set—BetMGM could prove a force to be reckoned with.”
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